How The Hell Did Ciara’s “Body Party” Become a Top Forty Hit On The Hot 100?
Posted by Newson 05/03/2013 at 12:52 AM
Ciara is many things –Princess of Crunk&B, hot ex-girlfriend of washed-up rappers, mortal enemy of Rihanna– but one thing she isn’t is an artist capable of producing actual hits. At least, not anymore. CiCi hasn’t seen the inside of the Hot 100 since 2010, when the Ludacris-assisted “Ride” briefly peaked at No. 42. In the three years since, Ciara split with Jive Records and moved over to Epic under the watchful eye of L.A. Reid, where together the pair released a string of unsuccessful singles from CiCi’s upcoming self-titled album.
However, it looks like it’s fourth time lucky for the “Promise” songstress, as her latest single, “Body Party,” arrives onto the Hot 100 at an impressive No. 35 this week. Yes, we said Hot 100, not the R&B or Club chart. It’s almost hard to believe that Ciara could make such huge a chart comeback so suddenly. Not that there’s anything wrong with “Body Party” –it’s a great song, and easily trumps “Sweat,” “Sorry,” and “Got Me Good” combined– but given Ciara’s recent chart history, seeing her gatecrash the top forty is more than a little surprising.
“Body Party” only shifted 28,769 digital copies this past week, while radio play is still relatively low, with the song currently sitting at No. 27 on the R&B/Hip-Hop Airplay chart. So, how exactly did Ciara stage the biggest chart comeback since The Emancipation of Mimi? (Slight exaggeration.) It’s simple: streaming points. “Body Party” just debuted at No. 10 on Billboard’s Streaming Songs chart, largely thanks to the premiere of the single’s official music video on April 22. The video racked up almost five million views in its first week, and received a tonne of publicity due to a co-starring role from Ciara’s real-life boyfriend, producer and autotune addict, Future. Ciara also hit the promo trail hard to plug the premiere, making appearances on BET, MTV, VH1, Hot 97, and a bunch of random media outlets that we’ve never even heard of before.
Youtube views for “Body Party” have noticeably slowed down over the past few days, meaning that CiCi could take a PSY-like tumble on next week’s Hot 100. Hopefully her long-awaited return to the top forty will be enough to get the ball rolling on digital sales and airplay, turning “Body Party” into more than a one-week-wonder and giving her new album, due out July 4th, a fighting chance at doing better than Basic Instinct.
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